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Bachelor of Business Administration, Major in Marketing


Earn a Bachelor of Business Administration – Marketing Major at Thompson Rivers University

Marketers, as they like to call themselves, are a company’s creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.

After graduation, students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses, while a few have gone on to earn graduate degrees in hopes of pursuing careers in teaching or research at the college or university level.

Quick Facts

Duration: 4 years
Intake: September / May / January
Tuition Fee:
  • C$7,320/semester (up to 12 credits/4 courses)
  • C$8,912/semester (15 credits/5 courses)
  • each additional credit: C$531 (fall/winter) C$610 (summer)
Location: Kamloops, Canada


Typical Job Titles

  • Brand Manager
  • Advertising Account Executive
  • District Sales Manager
  • Small Business Owner
  • Market Researcher
  • Sales Representative
  • Public Relations Director
  • Promotions Manager
  • Buyer

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Before coming to TRU, I couldn’t even imagine how fast my life would change here. TRU gave
me all the opportunities I was looking for to unearth my true potential. I’ve met people from
various parts of the world, gained real-world work experience and most importantly, I have
learned more about myself. Being a part of the TRU community has been one of the most
meaningful and rewarding experiences in my life. One of the best things I did in my program
was my co-op. I put my learning into direct practice right away and that helped me secure a full
time position after I graduated.

Tatiana Fedotova, Events Co-ordinator

Courses included

  • Consumer Behaviour
  • Marketing Research
  • Marketing Strategy
  • Professional Selling
  • Forecasting in Business and Economics
  • Professional Sales Management
  • Services Marketing
  • New Product Development
  • Brand Management