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Bachelor of Business Administration – Marketing


Earn a Bachelor of Business Administration – Marketing at Thompson Rivers University

The Marketing Major at Thompson Rivers University will learn the skills to devise profitable new product or service ideas that meet the needs of specific targets, as well as how to develop and execute their detailed plans.

Quick Facts

Duration: 4 years
Intake: January / September
Tuition Fee: C$9,177 per semester
Location: Kamloops, Canada

Courses included:

  • Consumer Behaviour
  • Marketing Research
  • Marketing Strategy
  • Professional Selling
  • Forecasting in Business and Economics
  • Professional Sales Management
  • Services Marketing
  • New Product Development
  • Brand Management

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Before coming to TRU, I couldn’t even imagine how fast my life would change here. TRU gave
me all the opportunities I was looking for to unearth my true potential. I’ve met people from
various parts of the world, gained real-world work experience and most importantly, I have
learned more about myself. Being a part of the TRU community has been one of the most
meaningful and rewarding experiences in my life. One of the best things I did in my program
was my co-op. I put my learning into direct practice right away and that helped me secure a full
time position after I graduated.

Tatiana Fedotova, Events Co-ordinator


Students of the Marketing Major at Thompson Rivers University secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses.